Fund.com Inc. (www.fund.com) (OTCBB: FNDM.OB) is a financial services information publisher and product developer focused on the global $60 trillion* investment fund market. Fund.com is establishing a destination website of personal finance channels, including mutual funds, hedge funds, money market funds, exchange traded funds (ETFs), closed end funds, commodity funds and other types of pooled investment vehicles. Our mission is to provide investment information on both traditional and leading edge products to a new generation of investors.

Fund.com is a vertical marketplace. By focusing on funds, management believes the Company will have an advantage over general financial information websites, in that Fund.com will be able to go deeper and present more structured information on the fund industry for its visitors than most general financial websites can. We believes that fund companies will gain exposure through www.fund.com to would-be fund buyers who are much closer in time to a purchase decision than someone searching for fund information through a search engine or a site focused more on stocks than funds. We seek to generate pay-for-performance online advertising revenue and lead generation fees by building an investor community at www.fund.com and connecting motivated investors with financial product providers.

Fund.com is also a structured product developer. Through our website we are strategically well positioned to leverage our website user community for lead generation and product development guidance. We are currently focused on monetizing our EQUITIES® Hedge Fund Index property by entering into licensing, earning recurring fees as a percentage of Indexed assets under management, and lead generation arrangements with financial product providers. We also intend to develop more investment indexes based upon consumer demand and market opportunities. The broad application of indexes in financial products offers Fund.com a huge market opportunity. The company will further seek to acquire strategic assets that may result in additional product offerings. Online lead generation is highly complementary to our licensing business by assisting the growth of index-linked assets of our clients.

Our affiliation with a print platform, Equities Magazine, established in 1951, assists in making us an authoritative source of investment information, an effective online advertiser and credible product developer. The company plans to grow primarily through acquisition of content and product development capacity. This consumer driven model has proven to be quite successful in other financial service areas like mortgages and credit cards.

There is an increased demand for financial information arising from increasing complexity of investment instruments and that consumers will increasingly rely on the internet as the principal source of information that they use to access this information. Also, ongoing growth in the number of investors and in the financial services industry as a whole, both in the United States and elsewhere, will continue to support demand for economic and financial information and that the preferred medium for finding this information will be the internet.

* source: The Economist February 28, 2008